15 Fascinating Social Media Facts and Stats For 2012

Social media marketing has changed the very facet of online marketing strategies. It has proved to be a boon for online marketers and virtual business owners. Not only do social media get you an increased number of leads, it also helps you in understanding the client needs and thus offering better services.

Moreover, social media gives you an insight of prospective clients and their needs. Plus, you can expose your product and services to a much larger client base. The outreach of your business becomes global.

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The year 2012 witnessed a sudden hype in the integration of social media in both small scale outsource web development companies and global level business enterprises. As the engagement in social media increased, so did the list of interesting disclosures and facts. There have been several amazing evolvements in the social media marketing field in the year 2012. This post brings to you the most astonishing statistics and facts that took the social media arena of 2012 by sweep:

1. The B2B community feels that the better is the social media involvement; the more will be success ratio of organic search. 64 % marketers rate social media as the second most important factor effecting search engine results. 

2. LinkedIn has left Twitter and Facebook(xicom.technologies) behind in the race of generating leads. Yet, majority of marketers actively use Facebook (90%), as compared to LinkedIn (47%).

3. Currently one-third of the buyer’s community uses social media as a media to connect with their vendors. In the near future almost 75% of buyers are planning to integrate social media in their purchasing process.

4. Facebook may be an important lead generation tool for business owners; they still rate LinkedIn as the most effective lead generator (with 65% votes). It is followed by the company blog (60%) and then Facebook (43%) followed by Twitter (40%). 

5. As compared to average ASP.Net web development firms, Best in Class business organizations prefer linking their social media efforts with SEO (49% vs. 61%), email marketing (51% vs. 65%) and webinars (31% vs. 47%).

6. 86% people do not like creating accounts while visiting a website for the first time.

7. As compared to 8% averagely performing firms, 21% top level organizations are using social sign-in.

8. Participation of C-suite employs in social media is essential for companies brand image, believe 94% buyers. 77% buyers are likely to buy from an organization whose CEO is actively engaged in social media platforms.

9. For 77% users, social login is a good feature and must be offered.

10. On Sundays, B2C interaction on Facebook is increased by almost 30%.

11. Almost 100 million users log in at least once every day on Twitter. 

12. Boring and repetitive information can have adverse results on your social media image. 52% of users have stopped following a brand on Facebook just because the information on its wall is boring.

13. Every month, 85% of the global internet users use Google search engines.

14. 42% of Twitter users just log in to consume information and rarely post anything.

15. 20% of marketers have successfully closed deals suing Twitter.

Author - Amy Patrix is a free counsel at ASP.NET web development company, the most trusted company to outsource web development projects and providing IT solutions to the clients.