Use of internet is increasing in all countries. Millions of users are looking up the net for information or for buying goods or services. With such large traffic numbers, you cannot deny the fact that your web presence will surely add a competitive advantage to your business. You may want to believe that a well designed website should be good enough to get high search engine rankings. Well, that really is far from true. Your will need to implement well planned SEO strategies to make it happen.
Consequently SEO lets you attain high placement on SERP for keyword phrases, which are related to your goods and services. High ranking allows your potential customers to locate your company website, as it will show up on first few search result pages. There are many ways to draw targeted traffic to your site, and they can be converted as customers.
Recommend For You - Tips To Boost Your Page Ranking In 2013
Recommend For You - Tips To Boost Your Page Ranking In 2013
Strategic planning, unyielding programming talent, quality content, and deep insight of search engine algorithms are the key for successful SEO. It is because Google’s Penguin and Panda updates continue to invest into enhancing the search standards. Their updates get better and better with the intention of enhancing the relevancy of search results, and it consequently reduces the spam sites in the process. You wouldn't want your website to be categorized among such websites.
Quality and Unique Content
Content is the heart of SEO. Hence, you will need to create fresh and exceptional content by using the keywords that are searched by your potential customers on search engines. Stay away from duplicating content from other websites, and focus on writing original articles that offer valuable information to the customers. If your content is rich with information, it is certainly going to attract readers naturally, and consequently the search engines will even credit your site with better rankings.
Diversify Anchor Text
If the external and internal anchor link texts are same everywhere, then search engines will possibly flag your site as spam. So, to avoid this and branch out with diverse keywords. For anchor text avoid using exact matching keywords, instead you can apply different variation of keywords, business name or descriptive text.Change Your Link Building Policy
For building backlinks, you need to show diversity in your link building efforts. Do not just focus on guest blogging on same sites, which may not receive a good response from search engines. Instead, make use of multiple link building strategies and spread the risk factors. Moreover, you will gain varied links from diverse sites.Broaden Your Traffic Sources
Do not depend on a single source for maximum traffic. Instead spread your traffic sources and lessen the risks. Google for you is the top search engine, but with regular algorithm updates from them, are you certain that your site will survive? You will need plan B, C, and D… etc.Add Semantic Mark-Up
Including your photos or customers testimonials with your search optimization efforts will help your website get more visibility and it will attract more potential customers to your website. Although it does not enhance your search rankings directly, but potentially enhances the CTR (Click through Rates).
Add interesting videos - Many people fancy watching videos instead of reading. Therefore, create interesting videos for your site, as that can potentially attract plenty of referral traffic.
Optimize Site For Mobile Users
Mobile search has surpassed desktop search, because now almost all of us carry smartphones or tablets. We use them to access information and not just for making and receiving calls or texts. For mobile users, create a responsive web design or maybe a separate website. If you fail to do this, you will certainly loose potential mobile traffic that comes your way. Read some important articles related to mobile site:Optimize For Local Searches
Local search is used by most people at least once in a day. If you fail to optimize for home or neighborhood search, then the local users will find your local competitors instead of finding you.User Friendly Site
Your site is used by many users. So its structure and information must be easy to find and navigate. If the site is user friendly, then you visitors will stay for longer time. That will only encourage them to do business with your company.
If you are new to the field of search engine optimization, then you will need to hire the services of SEO professionals to analyze your website. They should be able to offer you with proper solutions to improve the page rankings of your website.
Author - Gagan Masoun is the owner of Blogs Daddy Blog. Gagan lives in India, has been blogging since 2010 and writing Blogs Daddy Blog since 2011.You can follow him on twitter @BlogsDaddy. You can also follow him on Google+.
Tons of thanks for your precious words.. :)
ReplyDeleteCheers......!!!