How To Find Keywords For Your Blog Post

Importance Of Keywords – Right Selection Matters

Every freelance writer and blog owner is well aware of the importance of keywords. The keyword selection should be very much comprehensive and perfect which can lure the target audience and can bring them to your blogs. The problem always lies with the fact that bloggers never know how to find the best keywords in the niche in which they are blogging.

90% of the sued keywords or key phrases never compromise with the web traffic rate for which they are employed by webmasters and bloggers. Keyword is the same thing which brings your page in the Google SERP at the top position as response to the user searches. Different search engines make use of the varieties of search algorithms however; keywords play an important role in defining the success of your blog.

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Different Ways To Selecting Perfect Keywords

Business websites and large corporations have typically been using the keyword search tools. Google and other popular search engines never ask only websites to be displayed in the search results rather blogs are also invited in the competition. Following steps and ideas will help you in choosing the right keyword sets for your blog and articles.

Head & Tail Terms

We should know the exact difference between these two terms. Head terms usually refer to the keyword which has got one or maximum two words that will fetch you improved search volume but complexities in ranking. Tail terms is simply the opposite of head one which will include three or four words or even more in a single keyword. In order to achieve success, bloggers must include one third of head and two third of tail terms.

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Assessment Of Target Audience

Your blog needs to understand the thinking and feelings of your target audience. Depending upon the niche of your blog, you should research and derive keywords that are common to major portion of target audience. They will search with the same keywords that are included in articles thus; analyzing their mentality and writing skills will work wonders to your blogging business.

Checking Search Volume

Just after you have crafted some keywords for your blog, it is the perfect time to check the search volume by running a keyword tool. Most of the people use the popular one in the name of Google AdWords. It does not matter which one of the tools you choose to run your keyword but it should definitely get you high search volumes.

Relevancy Of Keywords

You should make it sure that your chosen keywords are very much relevant to your blog niche and they should never contain or portray any double meaning. This is often considered as the silly mistake which many bloggers commit today but you should ensure that this is not the case with your blog. Do not try to risk in this case because you may get higher bounce rates as visitors will quickly leave your blog.

Consider Competition

Competition always derives the best out of anything and in any field of business today. If you have already considered competition in the blogging business, you will definitely find the set of keywords your rivals are using. Your marketing team needs some work to choose perfect keywords that fit best in this competitive market.

Summary: - The importance of keywords research and selection cannot be overlooked. Online marketing and promotion for your business will require some thinking before you choose some effective and handy keywords that may attract web traffic to your website.

Author - Gagan Masoun is the owner of Blogs Daddy Blog. Gagan lives in India, has been blogging since 2010 and writing Blogs Daddy Blog since 2011.You can follow him on twitter @BlogsDaddy. You can also follow him on Google+.